Bandara, W. T. M. Hasindu S., and A. D. Uvini V. Liyanage. “Evaluation of Consumer Behaviour of Millennial and Gen Z Generations in the Latvian Retail Industry ”. Economics and Business 38 (April 22, 2024): 54–67. Accessed March 7, 2026. https://eb-journals.rtu.lv/eb/article/view/eb-2024-0004.