E-Commerce in Lithuania
DOI:
https://doi.org/10.7250/eb.2013.014Keywords:
e-commerce, consumers’ behaviourAbstract
A successful business development cannot be currently imagined without the active use of cutting-edge information technologies and the Internet. Nowadays, technologies offer a wide range of opportunities for entering the international market and expanding the existing one by various methods.
In 2011, Lithuania ranked 22nd by the volume of e-commerce among the EU member states with 11% of individuals purchasing online compared to the total number of the population, while in the EU the number of e-commerce users accounts for 34% on average. Therefore, although the number of e-commerce users is continuously growing, the penetration of ecommerce in Lithuania is far below the EU average.
The aim of this article is to perform an analysis of the development of e-commerce in Lithuania and to identify some characteristics of e-consumers’ behaviour.
Research methods: comparative analysis of scientific literature, statistical data processing methods.
References
R. Aburukba, A. Wahaishi, H. Ghenniwa, W. Shen, “Privacy-based Computation Model in E-business”, International Journal of Production Research vol. 47(17), 2009, pp. 4885–4906. http://dx.doi.org/10.1080/00207540902847421
S. S. Alam, M. Y. Ali, M. F. M. Jani, „An Empirical Study of Factors Affecting Electronic Commerce Adoption among SMEs in Malaysia”, Journal of Business Economics and Management, vol. 12 (2), 2011, pp.375-399. http://dx.doi.org/10.3846/16111699.2011.576749
I. Andersone, E. Gaile-Sarkane, “Behavioral Differences in Consumer Purchasing Behavior Between Online And Traditional Shopping: Case Of Latvia”. Economics & Management: 2009. 14. p.345 -352. ISSN 1822-6515
I. Andersone, E. Gaile-Sarkane, “Influence of Factors on Consumer Behavior”. In the 5th International Scientific Conference "Business and Management' 2008". 16-17 May 2008. Vilnius, Lithuania: selected papers. Vilnius: Technika. p.331 - 337. ISSN 2029-4441
R. L Andrews, I. S. Currim, 2004. “Behavioural differences between consumers attracted to shopping online versus traditional supermarkets: implications for enterprise design and marketing strategy”. Int. J. Internet Marketing and Advertising 1(1):38–61. http://dx.doi.org/10.1504/IJIMA.2004.003689
S. J. Andriole, The 2nd Digital Revolution. IRM Press. 2005 http://dx.doi.org/10.4018/978-1-59140-801-7
B. Canzer, E-business. Strategic Thinking and Practice. Houghton Mifflin Company. Boston, New York. 2003.
D. Chapman and B. Sheehy, Smart Business. USA: Bang Printing. 2002
V. Davidavičienė, R. Gatautis, N. Paliulis, R. Petrauskas, Elektroninis verslas. Vilnius: Technika. 2009. (E-business
V. Davidavičienė and J. Tolvaišas, (2011) “Measuring quality of e-commerce web sites: case of Lithuania”. Economics and Management. 16. 723-729p.
C. P. Deans, E-commerce and M-commerce Technologies. USA: Idea Group. 2004
M. Draganov. “Consumer-based Market Segmentation in Bulgarian WEB space”. Scientific Proceedings of Scientific-Technical Union of Mechanical Engineering, Scientific Engineering, Year XIX, Issue 2 (122), June 2011, IX International Conference „Management and Engineering‘11“, JUNE 19-22, 2011Sozopol, ISSN 1313 – 7123. Volume II, 534-543.
Ch. Dennis; B. Merrilees; Ch. Jayawardhena; L.T. Wright (2009) “E-consumer behaviour”, European Journal of Marketing 43 (9/10): 1121–1139. http://dx.doi.org/10.1108/03090560910976393
E. Gaile-Sarkane. “What Does The E-Customer Really Wants?” Economics & Management: 2008. 13. p. 256-260.
Global Consumer Behavior 2007. Ed. Chantal Ammi. ISTE Ltd, London. ISBN 978-1-905209-63-7.
S. M. Hashemi, M. Razzazi, M. Teshnehlab. 2006. “Service Oriented Privacy Modeling in Enterprises with ISRUP E–Service Framework”. Available from Internet: http://www.w3.org/2006/07/privacy–ws/papers/08–hashemi–isrup/
T.K. Hui; D. Wan. 2007. “Factors affecting Internet shopping behaviour in Singapore: gender and educational issues”; International Journal of Consumer Studies 31, 310–316. http://dx.doi.org/10.1111/j.1470-6431.2006.00554.x
K. Kolos; M. Gáti; T. Gyulavari. “E-Commerce Evolution In Hungary: An Investigation of Critical Success Factors”. In Marketing Theory Challenges in Emerging Societies. Conference Proceedings. 2011. p.156 - 162. ISBN:978-973-640-681-2
E. Y. Li, T. C. Du. Advances in Electronic Business. USA: Idea Group Publishing. 2005.
M. Norris and S. West, S. “eBusiness Essentials. Technology and Network Requirements for Mobile and Online Markets”. John Willey & Sons, Ltd. 2001.
N. Paliulis, A. Pabedinskaitė, L. Šaulinskas. Elektroninis verslas: raida ir modeliai. Vilnius: Technika. 2007. (E-business: development and models)
R. Plant. E-commerce: Formulation and Strategy. New Jersey: Prentice Hall. 2001.
N. Park, J. Mezias, J. Song. “A Resource-based View of Strategic Alliances and Firm Value in the Electronic Marketplace”, Journal of Management, vol. 30(1), 2004. pp. 7–27. http://dx.doi.org/10.1016/j.jm.2002.11.001
M. Quayle. “Purchasing in Small Firms”, European Journal of Purchasing & Supply Management, vol. 8(3), 2002. pp. 151-159. http://dx.doi.org/10.1016/S0969-7012(02)00005-9
G. Stasiūnas. New e-shop marketing plan. Bachelor thesis. Supervisor A. Pabedinskaitė. 2012. (in Lithuanian)
D. Šceulovs; E. Gaile-Sarkane. “Identification of Factors affecting Consumer Habits in the E-Environment”. In the 7th International Scientific Conference "Business and Management' 2010". 13-14 May 2010. Vilnius, Lithuania: selected papers. Vilnius: Technika. p.965- 970. ISSN 2029-4441
A. Pabedinskaite; A., V. Sliazaite (2011) „Consumers‘ Behaviour Model in Traditional and E-Commerce”. Scientific Proceedings of Scientific-Technical Union of Mechanical Engineering. Year XIX, Issue 2(122), June 2011. IX International Conference „Management and Engineering‘11“ June 19-22. Sozopol, Bulgaria. Volume II, p. 473-482.
E. Turban, D. King; J. Lee; M. Warkentin; H. M. Chung. Electronic Commerce. Prentice Hall. 2002.
L.H. Wen and J. Hong. “The Effects of E-business on the Performance of Strategic Alliances”, Total Quality Management, vol. 21(7), 2010. pp. 707–724. http://dx.doi.org/10.1080/14783363.2010.483085
www.stat.gov.lt
Downloads
Published
Issue
Section
License
Copyright (c) 2014 Arnoldina Pabedinskaitė (Author)
This work is licensed under a Creative Commons Attribution 4.0 International License.
How to Cite
