E-Commerce in Lithuania

Arnoldina Pabedinskaitė

Abstract


A successful business development cannot be
currently imagined without the active use of cutting-edge
information technologies and the Internet. Nowadays,
technologies offer a wide range of opportunities for entering the
international market and expanding the existing one by various
methods.
In 2011, Lithuania ranked 22nd by the volume of e-commerce
among the EU member states with 11% of individuals
purchasing online compared to the total number of the
population, while in the EU the number of e-commerce users
accounts for 34% on average. Therefore, although the number of
e-commerce users is continuously growing, the penetration of ecommerce
in Lithuania is far below the EU average.
The aim of this article is to perform an analysis of the
development of e-commerce in Lithuania and to identify some
characteristics of e-consumers’ behaviour.
Research methods: comparative analysis of scientific
literature, statistical data processing methods.

Keywords:

e-commerce, consumers’ behaviour

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DOI: 10.7250/eb.2013.014

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