CCBM–TRAILS: Cross-Cultural Business and Virtual Team Communication Training Platform

Martin Koplin, Jochen Schiffmann, Simone Müller, Helmut Eirund, Jutta Berninghausen, Martina Fetting


TRAILS is a cross-cultural business and virtual team
communication training and eLearning platform based on a
highly experienced blended learning methodology. It consists of
analysis, awareness and training tools. It is the result of the
current research and development at the M2C Institute of
Applied Media Technology and Culture Bremen and the Centre
for Intercultural Management of the University of Applied
Sciences Bremen. The project is a result of the “Smart Cities –
Smart Culture – Smart Humans” strategy of the European
“Think BETA – Evolution of Smart Cities” think tank for
research and development, funded by the German Federal
Ministry of Education and Research – International Office


Intercultural Management, International Business Coaching and Training, Organizational Development, Virtual Team Training

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DOI: 10.7250/eb.2013.005


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